I noticed that my Facebook posts get different results no only in terms of content, but also in term of timing. So I searched for studies concerning the performance of Facebook posts; whether the performance is higher in some days or hours.
So I came across a Vitrue report “The anatomy of a Facebook post“, which analyzed publisher posts made from 5/1-8/11/2010 for more than 100 randomly selected streams or pages, representing 42.6 million Facebook fans (or 15.5% of total fans served) and 32,000 posts to present the following conclusions.
Before I present to you which days perform better for Facebook posts, I should explain two terms:
CPG = Consumer Package Goods
QSR = Quick Serve Restaurants
Day of week
The report indicates that Friday gets the most engagement per fan than Sunday with 64% more shares, likes and comments; and 13% more than Saturday. However, Friday is only 7% more effective than Monday and 3%more than Tuesday and Thursday.
Still, when Vitrue analyzed the performance of a Facebook post for CPG brands, , Thursday is 136% more effectiveness than Wednesday, 51% more than Sunday and 18% more than Saturday. As for the QSR brands like restaurants or bars, Wednesday is 34% more effective than Sunday and 156% more effective than Saturday and 147% more effective than Tuesday.
Hour of the day
As for the performance of a Facebook post in terms of hours of the week, Vitrue found that posts made before noon get 65% more engagement for all the fans analyzed. CPG posts made before noon received 21% moreengagement than posts made in the afternoon. However, QSR posts made after noon, received 12% more engagement than in the morning.
This difference is explained by the fact that restaurant brands pages on Facebook are more likely to offer discount coupons for dinner, that’s why the QSR posts are more successful in the afternoon.
Source: Vitrue
I would like to know if you noticed any difference in terms of likes and comments by day or hour. Your experience means a lot to me!
Have a wonderful weekend everybody! Enjoy today’s song: Rihanna – You Da One