A very important reason for which your emailing campaigns fail is that you only send a message once. Studies show that only 5% of people trust a message by listening/seeing it once.
Most people – 63% – need to listen to that message three to five times to trust it, as you can see in the graph below, from the TrustBarometer report, which is annually published by Edelman.
So, how many times do you deliver your message before you measure the results of your campaign?
By sending your message three to five times, you don’t have to repeat it. On the contrary, you should send the same message under different forms, so that at the end of the campaign you can see which form worked better.
But let’s take an example!
Let’s suppose you launch a contest with the goal of attracting more people into your shop. The contest is only the arm that will help you generate more leads, but in your next 5 messages the main subject will be the contest.
The title of your first email to the recipients could be: “Participate in our contest to win a 200 Euros dress!”
Usually, the results of the first email are not that big, that is why there has to be a second email, with a possible title: “Find out how you can 200 Euros consisting of an evening gown ”
Additionally, I recommend you to send a last minute email, where you rush you prospects into doing what you want them to do. This is a good example of email subject: “Last day when you can win a 200 Euros evening gown; Details here!”
Source: Edelman